FINDING A MENTOR
I often think if we all had a good mentor then life would be a lot easier. It's not always easy to find this person and maybe one person doesn't...
STORIES
BEING PRESENT
It's a struggle sometimes to stay focused on the current moment. To be present. It's tempting to have one foot always in the past with regret/rose tinted spectacles or one...
Meet Series: Channel Swimmer Cat
On 14th August 2023, Catriona Laird crossed the English Channel solo, in 10 hours and 5 minutes, in a custom suit made by us! Cat raised £5,000 for The Brain...
SHOKUNIN
Shokunin is a Japanese word which really struck a chord with us when starting this business. The meaning A rough translation is someone striving to be the master of their...
10 Questions with Olympic Swimmer Lauren Cox
Meet GB Swimmer Lauren Cox who answers 10 questions with Usual objections. Lauren wearing a custom Usual Objection swimsuit in sky blue. How did your swimming journey start and when?...
Maternity Swimsuit in collaboration with Hannah Miley
For the past few months we have been working together with GB Olympic swimmer, Hannah Miley, to develop a maternity swimsuit designed with training in mind. Author: Isabella Stephens 3...
SwimOut Podcast: Swim Yourself Happy
Can you swim yourself happy? This is the topic for SwimOut's podcast and we were honoured to be featured.
YODOMO
Meet Yodomo, local circular economy charity who helped us donate our dead stock fabrics :)
Post Partum Fitness with Alice
Meet Alice, a competitive triathlete and personal trainer, who specialises in postpartum fitness.
Why start open water swimming
Usual Objections give you all the reasons to start open-water swimming, as we approach Autumn/Winter!!
Jess Garma: Swimsuits upcycled from our offcuts.
Recent graduate Jess Amaral creates one of a kind swimsuits using our offcuts and waste fabrics. See the finished swimsuits here.
Meet Gilly
Meet Gilly, cold water swimmer who visited our studio to talk about her journey. :)
Where to shop in Dalston
Usual Objections was born and bred in Dalston but in this article we take you through a selection of our favourite activities and neighbours so you to can enjoy the...
Podcast: Setting up a micro swimwear factory
We were massively honoured to be featured on the Make it British podcast with Kate Hills talking about how we began and the setup of our little micro-factory in Hackney....
The Blobsuit to get people talking about periods and swimming
How we made a swimsuit with Blobcast to open discussions around menstrual health and staying active while on your period. Meeting in the shower We were going to call this...