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Our swimwear sale is now on

10 Questions with Swimmer Lauren Cox

10 Questions with Swimmer Lauren Cox

Meet GB Swimmer Lauren Cox who answers 10 questions with Usual objections. Lauren wearing a custom Usual Objection swimsuit in sky blue. How did your swimming journey start and when?...

Sample Sale

Sample Sale

We're hosting a Sample Sale in our East London Studio, from Wednesday 22 - Saturday 25 November. See you there! Discounts of 40-60% off archive and sample swim and activewear...

Meet Series: Channel Swimmer Cat

Meet Series: Channel Swimmer Cat

On 14th August 2023, Catriona Laird crossed the English Channel solo, in 10 hours and 5 minutes, in a custom suit made by us! Cat raised £5,000 for The Brain...

Meet Josephine

Meet Josephine

Meet Josephine, who discusses why she swims and the impact it has on her physical and mental health.

Meet Rosanna

Meet Rosanna

We loved chatting to Rosanna: "Everything is better in my life once I have swum." 🥰 

YODOMO

YODOMO

Meet Yodomo, local circular economy charity who helped us donate our dead stock fabrics :)

SwimOut Podcast

SwimOut Podcast

Can you swim yourself happy? This is the topic for SwimOut's latest podcast and we were honoured to be featured!

Year in Review

Year in Review

Last year was by far the busiest year we have had, we have just published our annual review, so have a look if you fancy 🙂

Margate Editorial

Margate Editorial

Usual Objections take 5 women to Margate to model the new collection! Click here to see the shots!

Meet Emma 

Meet Emma 

Emma came into our studio to discuss her experience with swimming whilst managing chronic pain.

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