STORIES

Why start open water swimming

Usual Objections give you all the reasons to start open-water swimming, as we approach Autumn/Winter!!

Meet Emma

Introducing our new "meet Series". Emma talks about her love for swimming whilst managing chronic pain.

Meet Jospehine

Meet Josephine. Our second interview in our new 'meet' series.

Margate Editorial

Usual Objections take 5 women to Margate to model the new collection! Click here to see the shots!

Sustainable and Ethical packaging

Find out why we care so much about the journey your swimsuit takes from our studio to you in our eco-friendly packaging.

CAREER CHANGES AND MENTAL HEALTH

Spending years of your life in a career you don't enjoy but not being able to figure out how to make a change or indeed even knowing what the right...

Good Eggs: The Blobcast

The Blobcast is a creative project that gets people to experience and understand periods differently.

Podcast: Setting up a micro swimwear factory

We were massively honoured to be featured on the Make it British podcast with Kate Hills talking about how we began and the setup of our ...

Shokunin

Shokunin is a Japanese word which really struck a chord with us when starting this business. The meaning ...