SHOKUNIN
Shokunin is a Japanese word which really struck a chord with us when starting this business. The meaning A rough translation is someone striving to be the master of their...
STORIES
10 Questions with Olympic Swimmer Lauren Cox
Meet GB Swimmer Lauren Cox who answers 10 questions with Usual objections. Lauren wearing a custom Usual Objection swimsuit in sky blue. How did your swimming journey start and when?...
Maternity Swimsuit in collaboration with Hannah Miley
For the past few months we have been working together with GB Olympic swimmer, Hannah Miley, to develop a maternity swimsuit designed with training in mind. Author: Isabella Stephens 3...
SwimOut Podcast: Swim Yourself Happy
Can you swim yourself happy? This is the topic for SwimOut's podcast and we were honoured to be featured.
YODOMO
Meet Yodomo, local circular economy charity who helped us donate our dead stock fabrics :)
Why start open water swimming
Usual Objections give you all the reasons to start open-water swimming, as we approach Autumn/Winter!!
Jess Garma: Swimsuits upcycled from our offcuts.
Recent graduate Jess Amaral creates one of a kind swimsuits using our offcuts and waste fabrics. See the finished swimsuits here.
Where to shop in Dalston
Usual Objections was born and bred in Dalston but in this article we take you through a selection of our favourite activities and neighbours so you to can enjoy the...
Podcast: Setting up a micro swimwear factory
We were massively honoured to be featured on the Make it British podcast with Kate Hills talking about how we began and the setup of our little micro-factory in Hackney....
The Blob Swimsuit to get people talking about periods and swimming
How we made a swimsuit with Blobcast to open discussions around menstrual health and staying active while on your period. Meeting in the shower We were going to call this...