Making Sportswear Right
We weren't happy with the way sportswear was made, so we sold everything and quit our jobs to take a bet on ourselves, that we could change it - by building our own micro-factory/atelier right in the heart of Hackney, East London.
Rich
As long as I can remember I've always been obsessed with sports, clothes and making things. I'd always been frustrated with most brands — the constant churn of product, the chasing of newness, nobody stopping to get the core things right.
With a background in aerospace engineering and software development and the right amount of hubris and naivety I thought I was well placed to have a try.
I'd always been obsessed with sport, art and making stuff but never found the right medium to apply them all together.
I went to night school, learned to sew, learned about fabrics, learned about machines.
We're now applying all of that to produce what we think is some of the best performance kit out there.
Linda
"Having studied Anthrooplogy and gone into communications I was also concious that I wanted to make a difference to the world.
While Rich works on product I work on making sure we're having as positive impact as possible on the community, environment and planet."
