Making Sportswear Right
We make technical clothing for outdoor pursuits. No compromise on how it performs or looks. Made by people who wear it. Stripped back, built properly, made to last.
From swim to run to outdoor and everyday living, we've evolved from a home workshop to a studio in Hackney, East London - same ethos throughout: products that work for our customers, our people, the planet.
Founded on a simple belief: what's holding you back is rarely what you think. Usually it's the right gear, the right people around you, or the conviction to start. The usual objections. We're here to help you overcome them, one step at a time.
Rich
I've always been obsessed with sport, clothes and making things, I ran cross country as a kid, swimming these days. And always frustrated with brands - the constant churn of product, the chasing of newness, nobody stopping to get the core things right.
Coming from a background in aerospace engineering and software development. Add a healthy dose of hubris and naivety, and I figured I was well placed to have a go.
So I went to night school. Learned to sew. Learned about fabrics. Learned about machines.
Now we're putting all of that into making some of the best performance kit out there.
Linda
I studied anthropology because I'm fascinated by people - how they think, what drives them, what brings them together. I also knew I wanted to do work that actually mattered.
That took me into product management, building digital products that added real value to people's lives.While Rich obsesses over the product, I'm behind the scenes making sure everything runs the way it should. Keeping an eye on the bigger picture too — our impact on the community, the environment, the planet.
Fashion, art and music have always been part of who I am, alongside swimming, running and being outdoors. I've landed exactly where I should be, bringing it all together.
