At Usual Objections, our journey started with a brave decision: we sold everything we own to follow our passion for sportswear and making a difference in the world.

Based in Hackney, East London, we set out to make the finest possible products with authenticity, craftsmanship, and simple design.

Sustainability and ethical practices are at the heart of what we do. Each piece we make reflects our commitment to quality and respect for people and the planet.

Mindfulness drives our process. Every design choice is deliberate, ensuring our products are vibrant, durable, and aligned with our mission to make things right.

Rich & Linda x