Develop your own swim, run or sportswear with us.

We design and develop swim, active and sportswear garments for other brands and designers.

With a commitment to sustainability and quality everything is handmade by us from our workshop in Hackney, East London by our team of friendly professionals.

We offer the full range of services from sourcing and technical design, to cut, make and trim (CMT) services specialising in sampling and small run production, as well as advice for start-ups on how to launch and promote your new brand.

Having built our own business up from scratch we know a thing or two about starting and running a brand so can help you with each step of the way.

Email studio@usualobjections.com to book a meeting

Our services

• • Design and pattern cutting

  • Sourcing (fabrics, trims)

  • Clo3D for virtual, true-to life garment visualization

  • Digitising patterns and grading

  • Fabric printing

  • Sampling

  • Tech pack

  • Production with low MOQs

  • Heat press labels and embroidery
  • BTS photography/videos for social media

  • Consultancy and branding for start ups

We have a range of industrial sewing machines (lockstitch, coverstitch, overlocker, flatlock, bartack) fabric printers, heat presses, laser cutter, embroidery machine and a fully digital workflow for pattern cutting and grading.

We regularly travel to fabric shows across Europe and have built strong relationships with our suppliers in order to source quality and ethical materials for our clients.

With over 20 years’ experience in bringing products to life, we know how important it is to deliver on time and on budget, and will keep you informed throughout each step of the process.

Sustainable manufacturing

Based in our eco-friendly workshop using a blend of modern technology and heritage techniques, we specialise in sampling and manufacturing of sportswear in stretch fabrics - swim, run, yoga, tennis, athleisure and outdoor activities, we've got you covered.

Usual Objections is a member of 1% for the Planet and the East End Trades Guild, and we’re committed to being socially and environmentally positive. Our workshop runs on clean renewable energy and we value our team members, encouraging a culture that is welcoming, pushing boundaries and a fun place to be.

Garments made responsibly. With low MOQs we can get you started straight away, and proudly made in Britain.

Frequently Asked Questions

• Our minimum order quantity (MOQ) is 50 items (with a minimum of 5 items in any one size).
• Production starts at £20 per item for a basic garment (exclusive of any fabrics, trims) - your retail price point will need to be high enough to cover manufacturing and materials.
• We produce premium quality garments in a sustainable way specialising in swim and active wear in stretch fabrics (we don’t make other garments in our studio, e.g. dresses, shirts, suits, etc).
• Lead times will depend on the number of items per order and complexity of garment construction.
• We don't produce childrenswear.
• We don't work with underwiring for swimwear (we don't have the right machines)
• Read our terms and conditions for further information.

Email studio@usualobjections.com to find out more

Studio images from Nigel Rumsey.