From Waste to Luxury Swimwear

A short video showing the journey our swimwear makes from old plastic bottles, reclaimed fishing nets and other waste into luxury sustainable swimsuits.

Rich Linda in front of table with swimsuits lying on it


Boy meets girl. They fall in love. Sell everything they own to start making swimwear and follow their passion. It's not your typical elevator pitch

3 years in the making to bring you high performance, technically developed swimwear. Hand crafted from high quality materials, ethically sourced and sustainably made by us from our small studio in Hackney, East London.

Read more

See how we make our sustainable swimsuits

59 Second whirlwind video showing the making of our suits.


Meet Emma

Meet Emma

Introducing our new "meet Series". Emma talks about her love for swimming whilst managing chronic pain. 

Read more


@usualobjections on Instagram or TikTok is the best place to keep up with what we're doing!