BALANCING THE JUGGLE AND AVOID THE GUILT
When life is busy, how can you cope with all the juggling and avoid the guilt of not doing enough? This week’s Sunday musings come from me, Linda, co-founder at...
NEW ARRIVALS
Handmade in our East London studio, our Autumn collection is built to perform and designed to last.
THE FEATHERLIGHT COLLECTION
Ultra-lightweight, designed to help you run faster, farther, and more comfortably with less effort.
THE CHORE JACKET
Inspired by mid-century field jackets and old British shooting coats, this is our take on the classic chore jacket.
MERINO LAYERS
- Men's UltraMerino
- Women's UltraMerino
HYBRID OUTDOOR
- MENS OUTDOOR
- WOMENS OUTDOOR
Best Sellers: Climbing Trousers
RUN
- MENS RUN
- WOMENS RUN
RUN CLUB WITH CAMPAIGN FOR WOOL
Celebrating Wool Month with Campaign for Wool on a 5k run, led by CaminoUltra from our Hackney studio. Drinks supplied by Tenzing and ShinDigger.
Visit us
HACKNEY STUDIO
Come by and say hello. See how it’s made. Try it on. Take it home.
Mon-Thu: 9-5
Fri: 9-3
Sat + Sun: By appointment
ABOUT US
Usual Objections began with a brave decision - selling everything we own to chase a passion for making sportswear with purpose. From Hackney, we make the finest products, built on simplicity and quality, and engineered to perform.
Rich + Linda x