Apparently, every 4th Saturday in October is World Swim Day - which happens to be tomorrow, 25th October.
Is it a real thing or just a marketing thing? Honestly, we’re not sure. But we do know this: we’d love every day to be a swim day.
For anyone new here - Usual Objections started out as a swimwear brand.
We live next door to London Fields Lido, a 50m heated outdoor pool. The ultimate luxury. We’re also not far from the West Reservoir, current water temp at a chilly 12.8°C. And when we need to escape London, we hop on a train to Margate for a dip in the delicious Walpole Bay Tidal Pool.
Any body of water will do. All year round.
Water has always felt like home. Whether it’s a hard set in the fast lane or a slow solo swim to reset, there’s a kind of magic to it. Joy. Calm. Connection. Between mind and body. Between people.
Swim and run communities share this same vibe - open, friendly, and a love for movement and being outdoors.
Keep Moving
We launched Usual Objections with just one swimsuit in a couple of prints - over five years ago now. It’s been quite a journey.
It took us three years to get going. First, we tried to find a manufacturer. Then we bought one machine to start sampling at home. Then a few more. Eventually, what we were making ourselves was better than what we were getting back, so we took the plunge (pun intended) and went live on 9th March 2020.
Perfect timing - two weeks later, the country went into lockdown and all water facilities closed.
But we made it through. And five years on, we’re still here. It’s been hard. But it’s been fun too.
Exercise kept us going. A lot of swimming. A lot of running. A lot of being outside. The connection between physical and mental wellbeing is undeniable.
Continuous improvement.
We kept moving. And now we offer a full range of swim, run, and outdoor kit. So you can jump in, then wrap up warm - sweats, long sleeves, comfy trousers - the kind of gear that takes you from home to the pool, lake, or sea, and back again.
We love what we do. Hope you do too.
Linda + Rich xx