WHY EVERY RUN COUNTS
Today is Global Running Day. Millions of people will head out the door and run and it got us thinking about something we come back to often: the pressure people...
STORIES
THE HEAT IS HERE. TRAIN SMARTER, NOT HARDER.
This week the UK is experiencing a heatwave, and as we move into the summer months, training in the heat is something worth getting right. It changes your pace, your...
COMMUNITY SPOTLIGHT: THE HACKNEY HALF 2026
The Hackney Half Marathon was this weekend, and if you've never stood on the streets of E8 watching hundreds of runners go past on a Sunday morning, you are...
COMMUNITY Q&A WITH CIARA
Last week we headed to London Fields in Hackney with Ciara - someone we've been running with for a while - to shoot some of our latest running kit. Between...
BUILDING HABITS
Why habits matter more than motivation Motivation is exciting, but it’s also unreliable. It comes and goes, often influenced by sleep, stress, weather, work, or life in general. Habits, on...
IN THE MAKING: THE CLIMBING TROUSER
Inspired by traditional Japanese workwear and built for modern movement, our Climbing Trousers are designed and made entirely in our East London studio. We wanted to take you behind the...
FIND THINGS THAT MAKE YOU HAPPY
January always comes with pressure: change everything, all at once. This is hard and inevitably can lead to self-criticism when we can’t reach our goals immediately. Last week we offered...
WHY WE SWIM
Apparently, every 4th Saturday in October is World Swim Day - which happens to be tomorrow, 25th October. Is it a real thing or just a marketing thing? Honestly, we’re...
CONVERSATIONS ABOUT THE MIND AND BODY: EPISODE 3
Episode 3 of 'Conversations About the Mind and Body', featuring Abbey - a 23-year-old competitive runner, who's been running since she was 13, competing in races across the UK and...
Halfway through the year. Still in it.
Halfway through the year. Still in it. We’re halfway through the year. Maybe you’re feeling strong, on track, where you hoped you’d be. Maybe you’re not. Maybe things haven’t gone...
Training Tips to Run Happier
We hosted a talk at our workshop with Dave Bone from Camino Ultra to discuss essential training techniques, nutrition tips, and motivation strategies to improve your running performance and avoid...
Finding a mentor
I often think if we all had a good mentor then life would be a lot easier. It's not always easy to find this person and maybe one person doesn't...
Being present
It's a struggle sometimes to stay focused on the current moment. To be present. It's tempting to have one foot always in the past with regret/rose tinted spectacles or one...
Meet Series: Channel Swimmer Cat
On 14th August 2023, Catriona Laird crossed the English Channel solo, in 10 hours and 5 minutes, in a custom suit made by us! Cat raised £5,000 for The Brain...
SHOKUNIN
Shokunin is a Japanese word which really struck a chord with us when starting this business. The meaning A rough translation is someone striving to be the master of their...
10 Questions with Olympic Swimmer Lauren Cox
Meet GB Swimmer Lauren Cox who answers 10 questions with Usual objections. Lauren wearing a custom Usual Objection swimsuit in sky blue. How did your swimming journey start and when?...