OK. White lie. It's not all about the swimsuit but every little helps right? We've crammed as much as we can into this suit and hope you can feel the difference. We also think they look pretty good too - hopefully you think so too.
We love fancy infographics - instead here are some hand drawn ones we made earlier. Every element is something we've tried to cram into the suit from sustainability, design, community, engineering and also the secret sauce - us (and you).
When you feel awesome in your new swimmers it makes getting out of bed for those early morning training sessions all the easier. Bob Bowman - the coach of Michael Phelps had a favourite quote:
"Do not worry if you have built
your castles in the air.
They are where they should be. Now put
the foundations under them."
We think there's something in that. We have a real drive to make great swimwear and help people get over their own Usual Objections. Putting the foundations down every day the old fashioned way with grit, determination, sweat and some tears.