Customer Reviews

Based on 7 reviews
Rachel M
Really flattering, excellent colour

I love this swimsuit - it's a great colour and the fit is excellent. A big confidence booster! Really personal service as well. Thank you!

Love it!

I love it, the Octopus pattern is so cute and playful! The swimsuit fits really nicely and it's really comfortable to wear. I don't think I felt this happy with a swimsuit in years! As a bonus, my partner also loves it.
The packaging it came in was really well presented, and also had a waterproof bag that I started using straight away with the swimsuit to carry it back home after swimming.

Itziar Andreu
Great product, brand, and fantastic customer experience!

Swimming has been one of my passions since I was little, so you can imagine how I felt when I won a swimsuit from the Usual Objections competition back in February! And I never win anything!

The swimsuit came beautifully wrapped in tissue paper, in a lovely branded box with illustrations of swimmers in the inside (which I am intending to keep, way too pretty!) and a handwritten note from Linda & Rich.

The swimsuit fits perfectly and it feels very comfortable as well. It also came with an impermeable bag to put the swimsuit in once I have finished swimming! All very thought through to the last detail, so I am already thinking of the next print to buy from these guys, and there are so many!

Annette Excell
Fantastic swimsuit

I'm really happy with my swimsuit. I love the colours and patterns. In hindsight, I wish I had been a bit more adventurous when choosing (I'll do that for the next one)!

It feels very different to your standard Speedo swimsuit, as the fabric is a bit more substantial and nicely holds in any flappy bits, while being very comfy to swim in.

I've used it for around 9 months now, and it still looks brand new. Great quality product with amazing design ethos behind it!

Hannah Whelan
An incredibly flattering cut

I opted for the blue swimsuit from UO because I enjoyed the bright orange outline against the tranquil navy. Having been so taken by the colours I hadn't given the cut as much thought – how foolish! This is an incredibly flattering cut. And the quality as high as promised. I've followed the garment's instructions and washed in cold waters after each swim and I think that helps keep its great shape. So buy it and do that


SKU: UO1.13.1.1


Pinch me quick Lobster swimsuit. Take this cheeky little guy with you for a swim, go on!

Fully lined compression fit for support of the bum, stomach and chest and to make you faster!

All handmade by us in Hackney, London x


Recently viewed

Product Details


  • Fullly lined compression fit holds the wobbly bits in and reduces drag
  • Super soft fabrics, straps and threads with tagless super-stretch labels for prolonged comfort and to avoid chafing.
  • Thicker straps, reinforced seams and bartacked stress points to prolong life


Details and Materials

  • High performance sustainable fabrics from eco-friendly Italian mill
  • Digitally printed for maximum colour vibrancy and less waste
  • Long lasting body fabric (78% Recycled Polyester and 22% Xtra-Life Lycra)
  • Ultra long lasting lining fabric (55% recycled polyester, 45% PBT)
  • UPF50+ for those sunny days
  • Ultra-resistant to chlorine, suntan creams and oils for active use



We make everything ourselves in our small studio in Hackney, London. Giving us full transparency over the production process.



We only use the finest sustainable materials from factories and mills committed to sustainability.


Low Carbon

We source as local as possible.

We have a commitment to zero waste. All our scrap paper, plastic, fabric and even food is recycled!

We use low energy motors, lightbulbs and our electricity is from renewable sources like windfarms.


"How to make a swimsuit in
59 seconds"

Got 59 seconds to spare??? It could be the most informative 59 seconds of your life - or alternatively you can yawn and skip through most of it...


Customer Reviews