We have definitely been punched in the mouth - like a lot of people and businesses. However, like a boxer being knocked down I think most businesses/ventures succeed simply by refusing to stay down; to keep getting back up again. When you're going through hell keep going - as Winston Churchill put it. Another one I referred to a lot.
So we got back up.
We decided early on in April that we should switch to running stuff as it's pretty much the same machines and fabrics. We started to work on leggings and some other bits but work was slow with all the anxiety that was around - and looking after the home schooling/mental health of our 8 year old.
Our baby came in mid-May - almost his birthday as I write this. It was still pretty much lockdown but thankfully I was allowed at the birth! He is amazing but also slowed things down a bit.
The pools reopened but we stuck to working on running stuff and new products as we weren't sure how long the pools would stay open (this was a mistake in hindsight)
Finally - just to top the year off we all got Covid in late November/early December. I've been with Linda for 21 years but I can safely say that this was the worst 2 weeks of our entire relationship together. We weren't super ill from the virus but mentally we were super low. If there was a chasm of depression/breakdown we were both at the edge on our tiptoes looking straight down. I'm not sure if this was partly the virus' effects on our nervous system or just the cumulative effect of a year of anxiety/stress or both but those were pretty dark days. We were totally broken and decided to head up to my parents for support while we were still allowed.
Being ill was actually a blessing in disguise.
We'd been sooooo busy trying to work on new products and firefighting that we hadn't stopped to look at the bigger picture. Once we stepped back and actually started to look at the analytics on the website it became obvious that we had a marketing problem rather than a product problem.
With most of our website visitors having dropped off we had to start the New Year with a focus back on what we know best - swimming costumes - and what we know nothing about - marketing!
We're slowly figuring this out - marketing was always a bit of a dirty word to me but I've realised that if done sincerely there's no harm (I hope) in trying to tell people about these amazing (in my honest opinion) swimsuits that we've made.